ANTHOLZER at a Glance

Industry: E-Commerce & Retail

Company Profile: ANTHOLZER GmbH & Co. KG, often known by its motto “always fits”, is a family-run full-service provider of workwear, corporate wear, team clothing, and personal protective equipment (PPE). The company specializes in high-quality finishing and tailor-made B2B solutions.

Company Size: Medium-sized enterprise with 50 employees

Location: Vilsbiburg, Germany

Key Characteristics: ANTHOLZER maintains many long-term customer relationships and focuses on top quality and process reliability. The company serves almost every industry — from crafts and manufacturing to hospitality, healthcare, and associations.

Embroidery and printing are carried out in-house in Vilsbiburg using state-of-the-art technology and with a strong commitment to precision. This enables ANTHOLZER to respond to customer needs individually and quickly.

For large customers, ANTHOLZER offers customized corporate webshops and smart procurement solutions with fully automated processes. These enable efficient, cross-location handling of national and international orders. At the same time, employees of client companies can place orders directly — with full transparency over costs and order status.

Focus: ANTHOLZER’s focus lies on individual solutions, top quality, and efficient implementation — with special attention to the reliable, perfectly fitting delivery of business customer orders, from single components to complex system solutions.

Starting Point & Challenges

ANTHOLZER had already implemented Odoo with a previous partner — however, the setup was neither tailored to the company’s specific requirements nor aligned with its complex logistics and production workflows. As a result, key automation potentials remained untapped, and many processes continued to run manually, making them prone to errors.

With the onboarding of several new key accounts, ANTHOLZER’s internal demands increased significantly. The company now required fully automated workflows, transparent processes, and stable, cross-system communication. A particular priority was the ability to reflect each customer’s unique technical requirements within the system — including additional services such as real-time visibility into the current order status (“Where is my order right now?”).

Project Goals

• Establishment of automated processes to manage complex key account requirements within the existing system
• Full transparency across the entire supply and production chain
• Quality improvement through clearly structured workflows
• Integration of existing systems and improvement of internal communication
• Optimization of logistics and warehouse processes
• Flexibility for future process improvements
• Fast and error-free workflow — from semi-automated demand generation and production planning to transparent insights into availability and, where necessary, partial shipments

Solution by openfellas

openfellas conducted a comprehensive analysis of the existing Odoo installation, identifying key areas for optimization and developing a tailored concept. The goal was to consistently automate and digitally map both internal workflows and interfaces with key customers. System optimization was carried out with a clear focus on efficiency, scalability, and user-friendliness — precisely aligned with ANTHOLZER’s specific requirements. Thanks to the streamlined project structure and a high degree of automation, the solution was ready for productive use within a very short time — implemented directly, without detours.

With openfellas, we have had the perfect partner by our side from the very beginning. Our requirements are not only understood but always translated into meaningful and practical solutions. The collaboration is professional, collaborative, and marked by genuine commitment — and this has been the case for many years.

Results & Added Value

Significant improvements achieved through openfellas’ detailed analysis and implementation:

• Accelerated and automated processes: From order to delivery, everything now runs digitally, efficiently, and transparently
• Reduced error sources: Manual interventions have been greatly minimized thanks to seamless integration of all relevant systems
• Real-time transparency: Central dashboards and reports provide continuous visibility into order status, inventory movements, and production progress
• Efficient interfaces: End-to-end connectivity between webshop and DHL enables quick response times and high customer satisfaction
• 100% system adoption: All employees actively use Odoo, ensuring maximum efficiency in daily operations
• Future-proof system landscape: New process requirements can be flexibly mapped without external tools, using the extensible Odoo modules
• Optimal management of available inventory