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Customer Success Story Gewinnblick 

Cross-Location Integration and Scalable Processes – Gewinnblick relies on openfellas & Odoo

How Gewinnblick drives digital transformation and measurability with a tailor-made Odoo solution from openfellas



Gewinnblick at a Glance

Industry: Hospitality and Catering Service Provider specializing in digital POS and payment systems, quality services, and tailored solution concepts for digitalization strategies

Company Size: Approximately 90 employees

Locations: 10 branches, focused in Southern Germany

Focus: Comprehensive digital solutions including POS and payment systems, online table reservations, self-ordering, and more

Services: Individual consulting, integrated digital solutions, and services for restaurants, franchise businesses, and system gastronomy

Starting Point & Challenges

Before the project, seven legally independent Gewinnblick GmbHs operated largely autonomously across various locations in Germany — each with its own IT systems and ERP solutions. These heterogeneous system landscapes led to data silos, a lack of standardization, manual processes, and limited transparency. Comparable evaluations and unified, cross-location management were hardly possible. In addition, coordinating and administrating the individual sites required considerable effort.

Prior to the final decision, several ERP systems were evaluated to assess their suitability for Gewinnblick’s specific requirements. Once Odoo was selected, various implementation partners were also reviewed and compared. The company ultimately chose openfellas — a deliberate decision in favor of an experienced and highly competent Odoo Gold Partner with many years of expertise.

Project Goals

Gewinnblick pursued the following strategic objectives with the project:

  • Standardization and integration of business processes across all locations
  • Centralization of the data base to improve comparability and transparency
  • Automation and digitalization of operational workflows to increase efficiency
  • Real-time reporting and consistent KPIs to enable well-informed management decisions
  • Scalability of the system landscape to support future growth

Solution by openfellas

To efficiently achieve the defined objectives, Gewinnblick partnered with openfellas to implement a holistic digitalization strategy using Odoo as the central ERP platform. Within just twelve months, a unified and scalable system landscape was created, successfully connecting all seven subsidiaries.

Key solution components at a glance:​

  • Central Odoo system landscape
    Implementation of a customized Odoo instance as a shared platform for all entities – ensuring seamless, standardized processes and a consistent data base.
  • System migration and integration
    Successful consolidation of previously decentralized IT and ERP systems into a single central platform – including complete data migration within one year
  • Custom interface extensions
    Development and integration of tailored functionalities, including a lead-in interface with automated lead evaluation
  • Automation of core workflows
    Manual processes – from procurement and accounting to HR management – were digitalized and automated, reducing errors, saving time, and increasing efficiency across all locations
  • Real-time reporting and transparency
    With Odoo, management has continuous access to consolidated, comparable real-time analyses – a key foundation for informed decision-making and company-wide control


With openfellas and Odoo, we succeeded in digitally uniting all our locations within just one year – without any interruption to our daily operations. Today, we benefit every day from transparent processes, real-time reporting, and significant time savings. Odoo is a powerful system – but the true key to success lies in the right implementation and the people behind it. That’s exactly what we found with openfellas and our dedicated contact person.

Ingmar Staudinger, Managing Director, Gewinnblick GmbH

Odoo Modules Used

Contacts

CRM

Sales

Purchase

Dashboards

Subscriptions

Accounting

Documents

Project

Timesheet

Inventory

Field Service

Ticketsystem

Employees

Barcode Scanner


Planning


Special Customizations & Integrations

  • Development of a detailed overview for the subscription model, including individually defined workflows
  • Advanced payment plans with assigned fallback logics, e.g., direct debit, installment payments, as well as predefined form dispatch considering location-specific data and requirements
  • Setup of a tenant structure for efficient management of legally separate companies within a single system
  • System enhancement with specific customer clusters and information, along with a clear presentation of customer data
  • Support and training of key users during system implementation to promote acceptance and confident use across all locations
  • Customization of individual products, e.g., warranty or warranty extension, tailored to specific customer segments or suppliers

Results & Added Value

Thanks to the Odoo implementation by openfellas, Gewinnblick now benefits from:

  • 100% digital and cross-location processes
  • A centralized data base for transparent analyses and better decision-making
  • Comparable evaluations across all locations
  • Transparency and real-time reporting through customized dashboards
  • Significant time savings through automation and reduction of manual tasks
  • Sustainable improvements in process efficiency and customer satisfaction
  • Significantly reduced administrative efforts
  • Clear scalability options for new companies or markets
  • Strengthening Gewinnblick’s position as a digital pioneer in the gastronomy and hospitality industry